Argos Simple Value

The Simple Value by Argos range is – you guessed it – a range of simple, affordable, quality Argos products. Everything from kettles to cushions, and bins to bed sheets.

These products speak for themselves. Everyone knows what a plug-in phone is (well, teenagers don’t these days, but you see what we mean). So instead of writing a long, fluffy paragraph about the phone’s elegant contours and crisp audio, we decided to do something different:

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We created a simple formula for a three-to-five line ‘story’ that introduces each product in a fun, engaging way. And between ourselves, our good friends at The Partners, and Argos’ internal team, we wrote one of these stories for each product type.

Here’s one for a set of pillows:

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And you can probably guess what this one’s for:

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Simple words for Simple Value by Argos. What more is there to say?

The Partners
D&AD Graphite Pencil – Copywriting for Packaging Design / D&AD Wooden Pencil – Copywriting for Design / Cannes Lions – Silver Lion / Brand Impact Awards – Retail / Pentaward – Platinum
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