Greenpeace asked us to help them articulate and clarify their energy vision. To create an inspiring description of the world as it could be, if renewables are properly supported.
Through a process of interviews, workshops and plenty of iteration, we zeroed in on the heart of the vision. And we created a statement that Greenpeace now use internally as a focus and benchmark for their work in energy.
Along the way, we also came up with some exciting public campaign ideas, some of which we’re hoping will appear before too long.