John Baguley, CEO of the International Fundraising Consultancy, must take the prize for Reed Words’ longest-standing client.
Mike first worked with John in the late 1990s, on campaigns for what was then called the Medical Foundation for the Care of Victims of Torture (now Freedom from Torture).
That relationship has continued, through countless projects, to the present day. And our most recent commission was a big one.
Alongside our designer friends Piers & Dominic (whom we’ve known as long as we’ve known John), we’ve been helping the IFC create a new identity, refresh the brand’s voice, and develop a completely new website.
The IFC’s work with a huge range of charities is continually inspiring. And, almost two decades on, this enduring collaboration is as lively as ever.