This unique print project celebrated the stretch of property at the corner of Tottenham Court Road and Oxford Street, in London’s West End. The joint owners – Frogmore and Land Securities – call this area ‘Oriana’. 

The boxed pack included a set of booklets – one for each building in Oriana.

As well as a photograph of the building, each booklet contained a brief history of the property – often dating back a long way. 

And when laid out side by side, the separate booklets came together like a jigsaw, forming a panorama of the streetscape.

We developed the idea with Hat-trick, and wrote all the copy for the booklets, as well as the accompanying introduction.

Digging into the history of this famous chunk of the capital was a great pleasure – as was opening the finished box and seeing the set in its full glory for the first time.

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