We gave the Roundhouse a fresh voice, with circular messaging that shows how they give back.
The Roundhouse is one of London’s most-loved live venues. But few people understood that it’s also a charity. The big-name gigs and events feed back into a wide-ranging programme of arts education and access for young people.
Working with Magpie Studio, our job was to bring both sides of the brand together. We created a fresh, direct voice that speaks to the heart, and cyclical messaging that underscores the link between performance, and public good.
Now, every poster, flyer and ad talks about the impact of Roundhouse’s work, as well as the performance itself. So when people book a ticket, they know they’re giving something back.
Copywriting, brand voice