The Soane Museum

The Soane Museum is the eclectic house, museum and library of eighteenth-century architect, Sir John Soane – left exactly as it was when he died, 180 years ago.

They came to us with quite a formal brand voice, a slightly convoluted website, and a challenge: attract new (and younger) audiences, without alienating their existing audience, who expected a certain formality from the brand.

So we created a voice that was engaging, but not overly friendly. One that was simple, clear, and polite.

Then, we helped restructure and rewrite their website. Telling the story of the museum, its founder, and the artworks and objects in the collection. We also helped develop a case for support that encouraged more people to donate.

We also rolled out the new voice across the museum’s signage, booklet and map, and, most recently, a new educational microsite that lets you interact with the objects like ever before.

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