We wrote this set of brochures to promote the three cabin offers from the newly rebranded Virgin Atlantic.
Naturally one rubs one hands at the prospect of trying out this sort of product. And indeed, we were given our own Upper Class seat to enjoy — at Virgin’s mock–up training cabin on the edge of Gatwick.
Never mind, it was still fun, and rather fascinating. We also got to experience the (real life) Upper Class Clubhouse at Heathrow, which is properly impressive.
Designed primarily for the travel trade, but also aimed directly at consumers, each brochure puts a slightly different accent on the Virgin tone of voice – Economy, Premium Economy or Upper Class.
The trick, of course, is to give each its own appropriate style, while maintaining the overall Virgin Atlantic tone of voice. Fortunately, this is a brand with a famously robust and well-managed voice, and it’s a pleasure to work with.