We were asked to name a festival. Well, ish.
Because this festival, to borrow the signature sales patter of a well-known British supermarket, is not just any festival. It’s more private. Sophisticated. An exclusive affair.
A medley of elegant accommodation, cultural titillation and Michelin-starred dégustation, hosted for three days in one of the UK’s most private private houses: the Althorp Estate.
The name had to be elegant and understated. Appeal to different generations. And travel well – Althorp one year, France the next.
So we found one that did. Then we rounded it off with a tagline that puts it all in context. Introducing: Residence – a festival, refined.