The Wilder

Naming a new hotel in Dublin, inspired by a famous local from the past.

Our friends at Slater asked us to name a brand new hotel in Dublin, on a leafy street, just south of St. Stephen’s Green.

Our challenge was to come with a name that would be ‘anything but ordinary’ in a city full of places to stay.

After a deep dive into the history of the area, we came up with a list of names inspired by local characters of the past.

Eventually, we settled on The Wilder – after Oscar Wilde, who was born just around the corner.

We then created a story around the name to inspire the hotel’s personality and Slater’s designs.

The Wilder’s doors are now open and the positive reviews have been flooding in. If you find yourself in Dublin, do pop by, and let us know what you think.

Client
The Wilder
Design
Slater
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