Aurasma is an augmented reality app that brings images, objects and locations to life on your screen.

When we met them, the brand had stalled somewhat, held back by a rather clunky visual and verbal identity.

Working with FITCH, we completely refreshed that identity. On our side, we took the inconsistent and often technical language the brand was using, and pared it back to a more user-focused, clear and friendly voice.

As well as developing some brief guidelines and an agreed lexicon of terms, we wrote the tutorial and UI copy for the app’s relaunch.

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