Coral

A fresher, sharper voice for one of the UK’s most-loved gaming brands.

Coral is a revered name in bookkeeping. But the market grows more competitive each year – and new online-only gaming companies are jostling for the same turf. Our job? To give Coral a clear, compelling voice that would help them stand out from the crowd.

We built our new voice around three little words: “Come on in”. We made Coral more confident, more conversational, and cleverer, nixing well-worn puns and clichés to appeal to a new generation of gamers.

The Reed Words team has absolutely nailed the voices of both Coral and Ladbrokes. They offer far more than technical craft – you also get strategic intelligence, insight, and inspiration.

– Olly Raeburn, Brand Director

Coral’s new voice is rolling out across the brand – in press and TV ads, in stores up and down the country, and online. And we’ve written hundreds of CRM emails and messages, so that the new voice comes through whenever you talk to Coral. Come on in, and you can check it out for yourself (but please gamble responsibly).

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